The Lingerie Campaign
Have you heard about the "Lingerie Campaign in Saudi Arabia"?
Please share your thoughts on the campaign.
إذا كنت قد سمعت عن حملة الملابس النسائية الداخلية بالمملكة يرجى أن تشارك برأيك عن الموضوع
Campaign Results نتائج حملة المقاطعة
يسرني إعلان نتائج الدورة الثانية من حملة المقاطعة والتي بدأت يوم السبت 13 فبراير واستمرت لمدة أسبوعين، وذلك بهدف إحلال النساء في محال بيع اللانجيري على مستوى المملكة. قامت زميلتي (نورا القصبي) بجمع آراء القراء والمتابعين من خلال الصحافة المحلية، وجاءت النتائج كالتالي
55%
تأييد تام للفكرة
38% تأييد في المراكز النسائية فقط
7% معارض
6% غير مهتم
It is my pleasure to share with you interesting results on the Lingerie campaign. On Saturday Feb. 13th a second round of boycott was launched kingdomwide in continuation of the main cause: ban men from selling lingerie in stores. The boycott lasted for two consecutive weeks.
My team collected public opinion from the local press on the issue. The results came as follows:
* Highly supportive of women staffing: 55%
* Advocate within women-only malls / stores: 32%
* Oppose: 7%
* Indifferent: 6%
Thank you for your support. If you have suggestions, please drop a line on this blog. Reem
**أحدث الأخبار ***
بمناسبة مرور أكثر من عام على انطلاق حملة الملابس النسائية الداخلية بالمملكة يسرني إعلان ابتداء الدورة الثانية لمقاطعة محلات اللانجيري التي لا تلتزم بقرار 120 والي ينص على وجوب عمل النساء بهذه المحال
وعليه فإن المقاطعة سوف تبدأ يوم السبت 13 فبراير المقبل -إن شاء الله- وتستمر لمدة أسبوعين كاملين (بنهاية 27 فبراير). ويسرني كذلك إعلان أسماء بعض المحال التي تعمل بها النساء والتي يجب أن ندعمها كسيدات ونقوم بالشراء منها
1- سلسلة متاجر نعومي
2- محلات CHANGE
بفرعيها في جدة بالرد سي مول والروشانا مول
للمساهمة في الحملة يمكنك القيام بالآتي:
1- الإلتزام بالمقاطعة على الأقل في الفترة المحددة
الشراء من المحال التي تعمل بها النساء2
3- نشر الخبر عن الحملة والمقاطعة لأكبر عدد من الأهل والأصدقاء
4- البحث عن المحال التي تبيع بها النساء في مدينتك
سيدتي.. تهدف الحملة أولاً و أخيراً لحماية حقوق المستهلك ومساعدة المرأة السعودية في العمل والكسب الشريف
ولو لم تجد الحملة الدعم منك أنت المرأة فلن يتغير أي شيء وسيبقى الحال على ماهو عليه
وشكرا لدعمكم ومساندتكم
مع تحيات.. حملة الملابس النسائية الداخلية بالمملكة
BIOGRAPHY OF REEM
Work and Career
Reem is Saudi Arabian educator and lecturer based in Jeddah. She teaches banking and finance at Dar Al-Hekma women's college since 2008. Prior to academic work, she worked as an investment analyst at the National Commercial Bank since 2001, preceded by an accounting experience in her family's healthcare business.
In addition to 13 years of corporate experience, Reem has written and published numerous economic articles in the Saudi press. In 2005, she began appearing in regional financial TV talking about financial markets and economic affairs.
Other Interests
In 2008, Reem added socio-economic welfare to her personal mission. She launched a campaign calling for better employment opportunities for women and improved consumer rights. The "Lingerie Campaign" gained international recognition stirring many underlying issues about women in Saudi Arabia. She is an active speaker on financial awareness for women and children - especially those of the middle class.
Also in 2008, she got involved in raising awareness on the welfare of her home town of Jeddah on municipal and infrastructural enhancement. As such, she calls for the development of human capital and general public understanding of their rights and responsibilities toward their city and their fellow people.
In 2009, she began writing her first book on women in Saudi Arabia, which she hopes to release later in 2010.
More...
An avid learner of languages, Reem speaks Arabic and English fluently and is moderately fluent in French and Spanish. In sports, she is a skillful swimmer.
Background and Family
Reem was born in Egypt to a physician-turned entrepreneur father and a business-oriented mother. She attributes her ambition and persistence to her parents and family background. She also attributes her current growth to her supportive husband. She holds an MBA from Northeastern University in Boston and Bachelor in Chemistry from King Abdulaziz University in Jeddah. She lives with her husband and two daughters in Jeddah.
Hi Reem . could you please send to me your email to :
ReplyDeleteAli.alaaraj@mbc.net
Best Regards
Ali
Hi Reem,
ReplyDeleteI write for Arabian Woman magazine, a Dubai-based lifestyle magazine. I would like to ask you a few question about your lingerie campaign, please email me at ria@azherinfo.ae.
Thanks!
Ria Mendoza
I was looking for informations about Saudi Arabia and I discovered what you've done with this campaign.We do not have informations for this kind of actions from your country in mine.But you should have some news from my country in yours.Well I'm french and I've read that you are a person very interested by languages (we speak a little bit french..)Well I let you my email nrw283@hotmail.fr (my wife is from el djazair where life for women is may be near whith KSA - )Good luck for all your actions.Best wishes.
ReplyDeleteDear Ms Reem,
ReplyDeleteI am a student doing a Masters at Central St Martins in London, researching about the power of lingerie as a tool of Arab women's empowerment. Could you kindly send me your email to abeermaktabi@gmail.com so I can send you few questions I'm raising? I would be grateful to have your perspective.
Thank you in advance,
A.M